Since carpentry is one of your fields of expertise, you understand how a carpentry business functions. As the saying goes, “When it rains, it pours,” and in the period between downpours, you may be left wondering where you lost so much productivity. Because of this, you should continually be thinking about strategies to grow your carpentry company. You need a consistent flow of work coming in, ideally from people who are interested in hiring you again.
It’s important to understand that carpenters are needed for more than just building things; they’re also needed for things like fixing windows and doors, dealing with locks, and a wide range of other related projects. It is totally up to you to decide which specific area of study to focus on extensively. It’s one of the best things about being a carpenter that if you’re proficient and know your way around wood, you’ll almost certainly always have a job. Making sure you have the required abilities is the first step towards a prosperous career as a carpenter. In today’s competitive work market, having a complete set of carpentry skills will put you in a far stronger position to compete for and secure high-paying positions.
Other than securing solid carpenters insurance that will let you run your business without worry, what else can you do to get closer to your goal?
If you want to make a living as a carpenter, or in any other craft, you will need to rely primarily on commission-based work. If you’re in command of a corporation, it’s crucial to realise that your success depends mostly on your own actions. Once you’ve made a name for yourself in your field, employers will come knocking on your door.
While it’s true that starting a business is challenging, the good news is that the construction sector is here to stay. Therefore, if you are able to expand your carpentry business, there will be plenty of work for you to complete. Here are a few pointers to help you launch a successful carpentry company.
Carpentry FAQs
Is carpentry an art?
carpentry, the art and trade of cutting, working, and joining timber. The term includes both structural timberwork in framing and items such as doors, windows, and staircases.
What is difference between carpenter and joiner?
In the simplest possible terms, joiners ‘join’ wood in a workshop and carpenters construct the building elements on site.
What are the two types of drill?
The two major types of the drill are manual and electric drills. The common features they have today include multi-function power, selection of driver bits, and varied drilling power.
What is this cutting tool?
In the context of machining, a cutting tool or cutter is typically a hardened metal tool that is used to cut, shape, and remove material from a workpiece by means of machining tools as well as abrasive tools by way of shear deformation. The majority of these tools are designed exclusively for metals.
What do carpenters use to measure?
The tape measure is the most common tool in a woodworker’s arsenal. Craftsmen religiously rely on the 12-foot tape. No other measuring tool is used more often in woodworking. Most tapes graduate in 1/16-inch increments, which is ideal for cutting plywood and lumber or measuring molding and trim.
How Much Does It Cost To Start Up A Carpentry Business?
The cost of licencing and bonding is a major upfront investment for this type of firm. This protects both carpenters and their clients from any potential legal ramifications. The sum required for licencing and bonding will change from state to state, but it will always be expressed as a percentage of hundreds of thousands of dollars. Despite their apparent insurmountability, these expenses will vary widely depending on factors such as the laws in your state, your personal financial background, and other variables.
What Regular Costs Does A Carpentry Company Have?
The following are examples of regular costs for a carpentry company:
- Insurance, surety bonds, and licencing fees
- Maintenance and insurance on delivery vehicles are obligatory in order to make deliveries.
- Repairing and maintaining a wide array of tools and machinery
- Spending on labour or payment to specialists is a cost that must be accounted for.
WHO IS YOUR TARGET MARKET?
Customers who are already in a position to build or fix up a house or business are prioritised. Customers with experience in the building trades and real estate development who can commit to a large volume of work are often given priority.
Can you explain how a carpentry company makes money?
When hiring a carpentry service, customers should expect to pay for the time, expertise, materials, and labour required to accomplish the job. These methods contribute to the company’s bottom line. A product’s or service’s price tag is determined by a number of factors, including the quality of the materials used and the level of skill and experience required to produce it. Looking for the best home constructions? Look no further! Hitch Property Constructions has the ultimate list of home designs for you to choose from.
HOW MUCH CAN YOU CHARGE CUSTOMERS?
A carpenter’s hourly rate and material costs might range from $13.00 to $31.00, depending on the specifics of the job and the cost of living in the area. Those with unique skills, however, may be able to demand even more for their services. Flat costs might vary greatly because carpenters typically provide an estimate based on the complexity of the job at hand.
How Much Profit Could A Carpentry Business Earn?
If you’re a self-employed master carpenter with years of expertise and specialised knowledge, you can make as much as $50.00 per hour.
How Can You Boost The Profitability Of Your Company?
There are several things you may do to increase your company’s profits. Your home might serve as the office for your business. Get in touch with your city’s zoning commision to learn more about the specific rules that apply to your area.
One other great option to earn more money without spending more on tools to do more chores is to borrow them from a local tool library. Donating your services to charitable organisations in your neighbourhood for special projects is an excellent opportunity to showcase your abilities while also garnering some praise and local notoriety for your company, both of which can lead to an increase in the number of projects you take on.
WAYS TO BOOST YOUR CARPENTER BUSINESS
MAKE A WEBSITE
It’s highly recommended that you establish a company website if you don’t currently have one. Don’t worry about dropping a lot of cash on this. A simple website with just one or two pages will do. Include the following details:
- Where can I find the services that you offer? Include photographs, if available, so that customers may get a better idea of what you do.
- A brief introduction of who you are and where you come from – Include information such as the length of time you’ve been working as a carpenter, the locations of past positions you’ve held, and any credentials you may own.
- Testimonials from past clients
- Information about how to get in touch with you – It is through these that the customer will communicate with you, thus it is crucial that they stand out.
Create A Facebook Page
Although a Facebook page is no surefire way to bring in a flood of new customers, it is a great idea to have one if you’re a carpenter looking to expand your business. In order to gain more exposure for your business, all you have to do is create a Facebook page and start inviting your friends, family, and acquaintances to “Like” it and share it with their networks.
Facebook advertising is an option for those with sufficient financial resources. Make sure the advertising are targeted to the right geographic area, and give some thought to the wording that will appear on your banner; it should highlight your area of expertise and include your contact details.
It’s crucial for businesses in the modern era to make use of a range of different marketing channels. Your offline marketing efforts, which may include newspaper ads and flyer drops, need to be supplemented with an online presence.
What do you need to go online? Make sure you have a website, and make an effort to make it appear good. Instead of trying to figure it out on your own, hire someone with relevant experience. Also, make sure it is regularly updated with any new information.
In addition, social networking sites are crucial. Share your finished products on social media platforms like Facebook, Instagram, and Pinterest. LinkedIn also has groups you may join based on your professional interests. When it comes to making professional connections, LinkedIn is hard to beat. Once you’ve established your presence, it’s crucial that you regularly review and update your information.
The most essential thing is to be the best at what you do, much more so than following these guidelines. Your hard work will pay off if you are strategic about your business plan, persistent, and dedicated.Hitch Property Constructions offers carpentry services Melbourne for residential and commercial projects.
GIVE OUT MAGNETS
Unfortunately, not everything can be discovered on the web nowadays. Having a cute magnet with your contact information on it is always a good idea. If you want your client to remember you once the task is done, leave some magnets behind so they can stick them to the fridge.
Vistaprint offers a wide choice of high-quality, affordably priced alternatives.
Rearrange Your Instagram Page
Instagram’s popularity is at an all-time high, and modern culture has a greater emphasis on visuals than ever before. To that end, sign up for a profile and update it with photos of your work as often as possible. It’s a simple yet effective method for showcasing your skills.
Put up some images while you’re at the office. Your ability to get things done quickly, pay close attention to detail, and then tidy up afterwards will leave a good impression on others.
Upon completing a task, you should share your thoughts on it from every angle possible. After all, the final product represents a sizable chunk of your business, and this is a great opportunity to show it off to customers.
DEFINE YOUR PRODUCTS AND SERVICES
If you’re skilled as a carpenter, the world is your oyster in terms of employment and undertakings. You have probably already established a unique niche for yourself in the market. Do you usually take on larger remodelling projects like updating a kitchen or bathroom, or do you like to stick to more manageable tasks like installing new cabinets?
You have two options when it comes to growing your carpentry company. You may either narrow your focus, setting yourself out as the undisputed authority on bathroom makeovers, or “go-to guy,” or “guys,” in the industry.
Doing so would set you apart from the other businesses in your industry. You might also provide more services, making it clear to your clientele that you are a versatile expert in a variety of fields.We have an extensive range of carpentry services at Hitch Property Constructions to meet your constructions and carpentry needs in Melbourne.
CONTACT YOUR PREVIOUS CUSTOMERS
It’s significantly more difficult and time-consuming (not to mention costly!) to attract new clients. Customers who have used your services in the past and found them to be satisfactory are more inclined to utilise them again.
One would assume that most property owners do not regularly update their homes. However, they could need to fix the railing on their porch one year, the gate around their yard the next, and the door frames in their homes the year after that. The staircase may then need repair work after that point.
With this information at your disposal, you can get in touch with clients at set intervals, such as once every season, to remind them of the many services you offer. Roofing, decking, and fencing are all examples of springtime business opportunities.
You can provide a discount in exchange for referrals, such as a free tablet or supper for two if someone sends you a complete home remodel, a gift certificate for any person who is referred, or even simply a heartfelt thank you email. All of these factors contribute to a customer’s likelihood of recommending your business to others. Incentives for word-of-mouth promotion are another option.
Enhance Your Carpentry Abilities
Although you have likely attained the level of mastery in your field, with both exceptional abilities and a stellar reputation commensurate with your standing as an expert, you can always improve your knowledge and abilities. Therefore, if you want to grow your carpentry business, you may want to consider enrolling in some professional training programmes.
Numerous training courses leading to certification are offered, and there are also technical trade schools and universities that focus on carpentry. You may greatly increase your respect and authority by using these. If you are interested in learning more about a certain area of carpentry or honing your talents in that area, you may choose to enrol in a specialised programme.
HIRING MORE PEOPLE
Hiring a secretary or office manager may be necessary if you spend a disproportionate amount of time answering phone calls from potential clients or completing administrative tasks at work. Delegating the logistics to another person is a terrific approach to free up your time so that you can focus on the actual work that needs to be done.
Of course, hiring more people is a must if you plan on growing your carpentry company. This will allow you to better serve your customers and avoid feeling overwhelmed when business picks up.
STRATEGY FOR YOUR BUSINESS
To ensure your success in the employment market, you should spend as much time as possible on this issue. You will have to make a number of decisions about the future of the business and your own personal ambitions for it.
You need to decide what sort of building business you want to start. Creating a niche or focusing on a specific clientele is a successful tactic for any organisation. While a breadth of carpentry knowledge and expertise is useful, specialising on a single service can increase your marketability.
FIND AN INSURANCE
There are firms that do nothing but offer insurance to woodworking enterprises. Despite the fact that no one wants to consider the extra expenses, insurance is one of the most crucial parts of launching a business.
The building industry is one where absolute guarantees are highly recommended. Having sufficient tradesman liability insurance is the first order of business. This means that whatever money you earn will be secure. If you don’t have it after working with a dubious client or business partner, you might have to face a nasty legal action. Because of the increased potential for injury in this line of work, it is crucial that appropriate safety measures be taken to reduce that risk. A car is a must for any carpentry job, so be sure it’s insured.
WHAT DOES THE AVERAGE DAY LOOK LIKE AT A CARPENTRY COMPANY?
- Creating service contracts outlining project parameters and deadlines to lessen the possibility of lawsuits and their associated costs.
- Reading plans, drawings, and sketches is an essential step in the process of determining needs and making specifications.
- Making layout plans that follow today’s building codes
- Doing things like measuring, cutting, and putting together building materials is part of the construction industry.
- Laying the foundation, framing the walls, and erecting the roof
- Hanging and adjusting casings for doors, stairs, and windows
- In charge of guiding trainees
SKILLS YOU NEED TO BECOME A SUCCESSFUL CARPENTER
1.PAY ATTENTION TO DETAILS
To be successful in the trade of carpentry, you must be able to pay close attention to detail. In order to do a task with the finest potential quality, it is essential that you give it your whole attention. Because wood is such a complex material, doing any work with it properly requires careful, focused effort. Paying close attention to detail will help you finish your assignment more efficiently and accurately.
2. EXPERT IN MATH
Precision in measurement is crucial in carpentry. Therefore, it is to your advantage to develop your mathematics skills. If you’re not good with numbers, you probably won’t be able to make it as a carpenter.
3. KNOWLEDGE IN MECHANICAL
Strong mechanical skills are essential for success as a carpenter. Mastering the use of hammers, nail guns, and chisels, among other equipment, is essential to become a skilled carpenter.
4. FOLLOWING TECHNICAL DRAWINGS
An crucial talent is the ability to read and understand the technical drawings provided by the project manager. You can count on being requested to take on new and interesting projects frequently, and each time you will be given a fresh set of technical drawings to review and decipher. To get the desired outcome, you must be able to completely understand and implement the picture. At HP Constructions, we have the best home constructions selection to make your house a dream come true.
5. STRENGTH AND STAMINA
It’s no secret that being a carpenter calls for lots of hard labour, so it stands to reason that you’ll need to be in good physical shape.
Before starting a carpentry business, it is crucial that you fully comprehend the perks and cons involved. You will have a greater chance of getting your business off the ground and keeping clients coming back if you follow these guidelines.
Conclusion
Carpentry is one of the best things about being a carpenter – if you’re proficient and know your way around wood, you’ll almost certainly always have a job. Having a complete set of carpentry skills will put you in a far stronger position to compete for and secure high-paying positions. If you are able to expand your carpentry business, there will be plenty of work for you to complete. Licencing and bonding is a major upfront investment for this type of firm. Maintenance and insurance on delivery vehicles are obligatory in order to make deliveries.
A carpenter’s hourly rate and material costs might range from $13.00 to $31.00, depending on the job and the cost of living in the area. If you’re a carpenter and want to increase your profits, there are several ways you can do so. Hitch Property Constructions offers carpentry services Melbourne for residential and commercial projects. Make sure you have a website, and make an effort to make it appear good. Share your finished products on social media platforms like Facebook, Instagram, and Pinterest.
Having a cute magnet with your contact information on it is always a good idea. Carpentry company owners have two options when it comes to growing their business. You can narrow your focus, or become the undisputed authority on bathroom makeovers. If you want to grow your carpentry business, you may want to enroll in some professional training programmes. Roofing, decking, and fencing are all examples of springtime business opportunities.
You need to decide what sort of building business you want to start. Creating a niche or focusing on a specific clientele is a successful tactic for any organisation. Having sufficient tradesman liability insurance is the first order of business. Delegating the logistics to another person is a terrific approach to free up your time. If you want to succeed in the trade of carpentry, you must be able to pay close attention to detail and master a number of skills.
At HP Constructions, we have the best home constructions selection to make your house a dream come true. You will have a greater chance of getting your business off the ground if you follow these guidelines.
Content Summary:
- Since carpentry is one of your fields of expertise, you understand how a carpentry business functions.
- As the saying goes, “When it rains, it pours,” and in the period between downpours, you may be left wondering where you lost so much productivity.
- Because of this, you should continually be thinking about strategies to grow your carpentry company.
- You need a consistent flow of work coming in, ideally from people who are interested in hiring you again.
- It’s important to understand that carpenters are needed for more than just building things; they’re also needed for things like fixing windows and doors, dealing with locks, and a wide range of other related projects.
- It is totally up to you to decide which specific area of study to focus on extensively.
- It’s one of the best things about being a carpenter that if you’re proficient and know your way around wood, you’ll almost certainly always have a job.
- Making sure you have the required abilities is the first step towards a prosperous career as a carpenter.
- In today’s competitive work market, having a complete set of carpentry skills will put you in a far stronger position to compete for and secure high-paying positions.
- Other than securing solid carpenters insurance that will let you run your business without worry, what else can you do to get closer to your goal?
- If you want to make a living as a carpenter, or in any other craft, you will need to rely primarily on commission-based work.
- If you’re in command of a corporation, it’s crucial to realise that your success depends mostly on your own actions.
- Once you’ve made a name for yourself in your field, employers will come knocking on your door.
- While it’s true that starting a business is challenging, the good news is that the construction sector is here to stay.
- Therefore, if you are able to expand your carpentry business, there will be plenty of work for you to complete.
- Here are a few pointers to help you launch a successful carpentry company.
- The cost of licencing and bonding is a major upfront investment for this type of firm.
- This protects both carpenters and their clients from any potential legal ramifications.
- The sum required for licencing and bonding will change from state to state, but it will always be expressed as a percentage of hundreds of thousands of dollars.
- Despite their apparent insurmountability, these expenses will vary widely depending on factors such as the laws in your state, your personal financial background, and other variables.
- The following are examples of regular costs for a carpentry company: Insurance, surety bonds, and licencing fees Maintenance and insurance on delivery vehicles are obligatory in order to make deliveries.
- Repairing and maintaining a wide array of tools and machinery Spending on labour or payment to specialists is a cost that must be accounted for.
- Customers who are already in a position to build or fix up a house or business are prioritised.
- Customers with experience in the building trades and real estate development who can commit to a large volume of work are often given priority.
- Can you explain how a carpentry company makes money?
- When hiring a carpentry service, customers should expect to pay for the time, expertise, materials, and labour required to accomplish the job.
- These methods contribute to the company’s bottom line.
- A product’s or service’s price tag is determined by a number of factors, including the quality of the materials used and the level of skill and experience required to produce it.
- A carpenter’s hourly rate and material costs might range from $13.00 to $31.00, depending on the specifics of the job and the cost of living in the area.
- Those with unique skills, however, may be able to demand even more for their services.
- There are several things you may do to increase your company’s profits.
- Your home might serve as the office for your business.
- Get in touch with your city’s zoning commision to learn more about the specific rules that apply to your area.
- One other great option to earn more money without spending more on tools to do more chores is to borrow them from a local tool library.
- Donating your services to charitable organisations in your neighbourhood for special projects is an excellent opportunity to showcase your abilities while also garnering some praise and local notoriety for your company, both of which can lead to an increase in the number of projects you take on.
- It’s highly recommended that you establish a company website if you don’t currently have one.
- Don’t worry about dropping a lot of cash on this.
- A simple website with just one or two pages will do.
- Include the following details: Where can I find the services that you offer?
- Include photographs, if available, so that customers may get a better idea of what you do.
- A brief introduction of who you are and where you come from – Include information such as the length of time you’ve been working as a carpenter, the locations of past positions you’ve held, and any credentials you may own.
- Testimonials from past clients Information about how to get in touch with you – It is through these that the customer will communicate with you, thus it is crucial that they stand out.
- Although a Facebook page is no surefire way to bring in a flood of new customers, it is a great idea to have one if you’re a carpenter looking to expand your business.
- In order to gain more exposure for your business, all you have to do is create a Facebook page and start inviting your friends, family, and acquaintances to “Like” it and share it with their networks.
- Facebook advertising is an option for those with sufficient financial resources.
- Make sure the advertising are targeted to the right geographic area, and give some thought to the wording that will appear on your banner; it should highlight your area of expertise and include your contact details.
- Your offline marketing efforts, which may include newspaper ads and flyer drops, need to be supplemented with an online presence.
- What do you need to go online?
- Make sure you have a website, and make an effort to make it appear good.
- Instead of trying to figure it out on your own, hire someone with relevant experience.
- Also, make sure it is regularly updated with any new information.
- In addition, social networking sites are crucial.
- Share your finished products on social media platforms like Facebook, Instagram, and Pinterest.
- LinkedIn also has groups you may join based on your professional interests.
- When it comes to making professional connections, LinkedIn is hard to beat.
- Once you’ve established your presence, it’s crucial that you regularly review and update your information.
- The most essential thing is to be the best at what you do, much more so than following these guidelines.
- Your hard work will pay off if you are strategic about your business plan, persistent, and dedicated.
- Unfortunately, not everything can be discovered on the web nowadays.
- Having a cute magnet with your contact information on it is always a good idea.
- If you want your client to remember you once the task is done, leave some magnets behind so they can stick them to the fridge.
- Vistaprint offers a wide choice of high-quality, affordably priced alternatives.
- Rearrange Your Instagram Page Instagram’s popularity is at an all-time high, and modern culture has a greater emphasis on visuals than ever before.
- To that end, sign up for a profile and update it with photos of your work as often as possible.
- It’s a simple yet effective method for showcasing your skills.
- Put up some images while you’re at the office.
- Your ability to get things done quickly, pay close attention to detail, and then tidy up afterwards will leave a good impression on others.
- Upon completing a task, you should share your thoughts on it from every angle possible.
- After all, the final product represents a sizable chunk of your business, and this is a great opportunity to show it off to customers.
- Do you usually take on larger remodelling projects like updating a kitchen or bathroom, or do you like to stick to more manageable tasks like installing new cabinets?
- You have two options when it comes to growing your carpentry company.
- You may either narrow your focus, setting yourself out as the undisputed authority on bathroom makeovers, or “go-to guy,” or “guys,” in the industry.
- Doing so would set you apart from the other businesses in your industry.
- You might also provide more services, making it clear to your clientele that you are a versatile expert in a variety of fields.
- We have an extensive range of carpentry services at Hitch Property Constructions to meet your constructions and carpentry needs in Melbourne.
- It’s significantly more difficult and time-consuming (not to mention costly!)
- to attract new clients.
- Customers who have used your services in the past and found them to be satisfactory are more inclined to utilise them again.
- One would assume that most property owners do not regularly update their homes.
- However, they could need to fix the railing on their porch one year, the gate around their yard the next, and the door frames in their homes the year after that.
- The staircase may then need repair work after that point.
- With this information at your disposal, you can get in touch with clients at set intervals, such as once every season, to remind them of the many services you offer.
- Roofing, decking, and fencing are all examples of springtime business opportunities.
- You can provide a discount in exchange for referrals, such as a free tablet or supper for two if someone sends you a complete home remodel, a gift certificate for any person who is referred, or even simply a heartfelt thank you email.
- All of these factors contribute to a customer’s likelihood of recommending your business to others.
- Incentives for word-of-mouth promotion are another option.
- Enhance Your Carpentry Abilities Although you have likely attained the level of mastery in your field, with both exceptional abilities and a stellar reputation commensurate with your standing as an expert, you can always improve your knowledge and abilities.
- You may greatly increase your respect and authority by using these.
- If you are interested in learning more about a certain area of carpentry or honing your talents in that area, you may choose to enrol in a specialised programme.
- Hiring a secretary or office manager may be necessary if you spend a disproportionate amount of time answering phone calls from potential clients or completing administrative tasks at work.
- Delegating the logistics to another person is a terrific approach to free up your time so that you can focus on the actual work that needs to be done.
- Of course, hiring more people is a must if you plan on growing your carpentry company.
- This will allow you to better serve your customers and avoid feeling overwhelmed when business picks up.
- To ensure your success in the employment market, you should spend as much time as possible on this issue.
- You will have to make a number of decisions about the future of the business and your own personal ambitions for it.
- You need to decide what sort of building business you want to start.
- Creating a niche or focusing on a specific clientele is a successful tactic for any organisation.
- While a breadth of carpentry knowledge and expertise is useful, specialising on a single service can increase your marketability.
- There are firms that do nothing but offer insurance to woodworking enterprises.
- Despite the fact that no one wants to consider the extra expenses, insurance is one of the most crucial parts of launching a business.
- The building industry is one where absolute guarantees are highly recommended.
- Having sufficient tradesman liability insurance is the first order of business.
- This means that whatever money you earn will be secure.
- If you don’t have it after working with a dubious client or business partner, you might have to face a nasty legal action.
- Because of the increased potential for injury in this line of work, it is crucial that appropriate safety measures be taken to reduce that risk.
- A car is a must for any carpentry job, so be sure it’s insured.
- Making layout plans that follow today’s building codes Doing things like measuring, cutting, and putting together building materials is part of the construction industry.
- Laying the foundation, framing the walls, and erecting the roof Hanging and adjusting casings for doors, stairs, and windows In charge of guiding trainees
- To be successful in the trade of carpentry, you must be able to pay close attention to detail.
- In order to do a task with the finest potential quality, it is essential that you give it your whole attention.
- Because wood is such a complex material, doing any work with it properly requires careful, focused effort.
- Paying close attention to detail will help you finish your assignment more efficiently and accurately.
- Precision in measurement is crucial in carpentry.
- Therefore, it is to your advantage to develop your mathematics skills.
- If you’re not good with numbers, you probably won’t be able to make it as a carpenter.
- Strong mechanical skills are essential for success as a carpenter.
- Mastering the use of hammers, nail guns, and chisels, among other equipment, is essential to become a skilled carpenter.
- A crucial talent is the ability to read and understand the technical drawings provided by the project manager.
- You can count on being requested to take on new and interesting projects frequently, and each time you will be given a fresh set of technical drawings to review and decipher.
- To get the desired outcome, you must be able to completely understand and implement the picture.
- It’s no secret that being a carpenter calls for lots of hard labour, so it stands to reason that you’ll need to be in good physical shape.
- Before starting a carpentry business, it is crucial that you fully comprehend the perks and cons involved.
- You will have a greater chance of getting your business off the ground and keeping clients coming back if you follow these guidelines.